UX: How These Two Little Letters Can Improve Your Bottomline

This is a lecture that I did for business students at DePaul University's Driehaus College of Business. I later presented the same information for aspiring entrepreneurs through DePaul's Coleman Center for Entrepreneurship. The presentation defines UX, discusses it's origins, separates UX and UI and lays out the definitive ROI business case for UX practice within corporations and businesses. Enjoy.