http://www.ovetta-sampson.com/ovettasuxwork daily 0.75 2020-10-23 https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1454000800076-645WSKDXZOCVOI5EUAS8/Screen+Shot+2016-01-28+at+10.56.38+AM.png Ovetta's UX Work https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1458672557232-RM7QNPI0KIWU8C500RO7/Magic+Prototype.png Ovetta's UX Work - The Making of Magic https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1458998969550-SVF2KHQ2ZUWJ8K38QP9Y/image-asset.jpeg Ovetta's UX Work - The CareTaker App This is an application I created with my partner Elaina Boytnor. The user experience, user task flow and the concept of communicating from mobile through cable television was my idea to bridge the gap between older citizens and their adult caretaker children. https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1475346103741-X1IC7D8GDF8MZ709BYKZ/SYC+Presentation+2.001.jpg Ovetta's UX Work https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1477587540277-IUMCVBLWD46RNFRXQHU6/IMG_8361+%281%29.JPG Ovetta's UX Work https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1585185962689-MJFBKEVVVARB5FC498TD/D4AI_Medium_Illus_02-Handoffs_101118.png Ovetta's UX Work https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1603468853068-TMRAEMLDI5KU9A15VF5O/image.jpg Ovetta's UX Work - Tech Wrap Queen with Renee Reid I was so overjoyed to be iinterviewed by the amazing Renee Reid on her royal podcast Tech Wrap Queen and so happy to be apart of the Royal Court. https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1447969789611-VMLQZ2F9260JXX2XA57S/Screen+Shot+2015-11-19+at+3.47.51+PM.png Ovetta's UX Work - Prototype Iteration Backed by Usability Testing https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1452582085736-MPC94D1RULLNT6H2N19O/Screen+Shot+2016-01-12+at+12.56.18+AM.png Ovetta's UX Work - JSFiddle File I do most of my coding prototyping on JSFiddle. It allows me to run basic CSS/HTML even JavaScript and AJAX files so I can see how the code works without worrying about images etc., and file folder management. Also it runs code really fast and gives me a look at real time design and functionality changes without rendering delays. Here's a basic program I wrote with HTML/CSS/JavaScript that allows you to convert minutes to days. I'm going to change the design it's appalling but it shows you the basic function programs I can write. JSFIDDLE Files https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1452280267304-4YDIOECU7ATKC7TJ5CHK/Screen+Shot+2016-01-07+at+12.08.06+PM.png Ovetta's UX Work http://www.ovetta-sampson.com/ksgb-enrollment-project daily 0.75 2016-03-23 https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1458754001047-MY2XIG747NI3HAHJ9HRJ/EDBA.PNG KSGB Enrollment Project https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1458754001047-MY2XIG747NI3HAHJ9HRJ/EDBA.PNG KSGB Enrollment Project http://www.ovetta-sampson.com/home-1 daily 1.0 2025-12-19 http://www.ovetta-sampson.com/right-ai daily 0.75 2026-02-17 http://www.ovetta-sampson.com/about-ovetta daily 0.75 2025-12-07 https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1760086190816-BGZCEX0ORDI55H23B642/1748988179315.jpg About - AI Design Sage Helping CEOs, design leaders and their teams, Founders and others navigate the minefield that is AI Design. http://www.ovetta-sampson.com/kellstadt-usability-tests daily 0.75 2016-01-28 https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1433175347214-GIE80A9TXBBZLMVH8KDT/uxwork_banner.jpg Kellstadt Usability Tests https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1452803503411-5PA97D3ME3GH39WSHEM7/image-asset.png Kellstadt Usability Tests Results of the usability test with students, noting errors made, time on task and Likert scale satisfaction scores. https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1453934287139-Z8MXAU7SQLAAFSP9BHFU/Slide2.jpg Kellstadt Usability Tests https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1453934287137-ODLR39XLRCMKDZ5F4MFQ/Slide3.jpg Kellstadt Usability Tests https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1453934345312-JD5SID7YX92JQ9HEA11T/Slide4.jpg Kellstadt Usability Tests https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1453934287319-1QU9OGKTEK6P9I7OPIT7/Slide5.jpg Kellstadt Usability Tests https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1453934287388-AWC1LZ5KMOCDB47V8CAA/Slide6.jpg Kellstadt Usability Tests https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1453934287382-YNJK51QB4D1AGAPU10HY/Slide7.jpg Kellstadt Usability Tests https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1454001336377-EO36TTRJYTWG8QOR01H4/Screen+Shot+2016-01-28+at+10.56.57+AM.png Kellstadt Usability Tests - Redesigned Landing Page Includes: -Slimmer IA - Interaction widgets labeled with familiar terms such as "Deadlines" and "Tuition and Financial Aid." - Increase use of search term in headers, subheads https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1454000959151-0HYXDGYUVLLKVOP674NW/Screen+Shot+2016-01-28+at+10.57.20+AM.png Kellstadt Usability Tests https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1454001398404-LINY5Y8IG6LOSEGB4G1G/Screen+Shot+2016-01-28+at+10.58.35+AM.png Kellstadt Usability Tests https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1454001361274-DI966HB9H600I1SF71TF/Screen+Shot+2016-01-28+at+10.57.52+AM.png Kellstadt Usability Tests http://www.ovetta-sampson.com/mtc3webredesign daily 0.75 2016-01-14 https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1433346456479-V0L8JB5XWEUGQEH6XW98/Screen+Shot+2015-06-03+at+10.20.56+AM.png MTC3Webredesign - MTC3 Before This is what the MTC3 website looked before we did the redesign. There are major issues with this site design wise but really we wanted to focus on usability. Information about club meetings and club events were on the left navigation but blended in with everything else because of the red type. https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1433346487350-IHRNW15L2XW4B0Q0W3BY/Cacoo+-+MTCCC+Wireframe_Page_2.jpg MTC3Webredesign https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1433346434210-U9QNZ336S41RIE4VUNB8/Screen+Shot+2015-06-03+at+10.25.19+AM.png MTC3Webredesign https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1452805742049-IHY9YKL81ZDDN3KCN10L/Screen+Shot+2016-01-14+at+3.03.30+PM.png MTC3Webredesign https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1452557769787-89L3YRBV8UV8WPDV9D4A/Screen+Shot+2016-01-07+at+12.08.06+PM.png MTC3Webredesign https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1452805526263-J5UBDU84WH9XN6U100WE/image-asset.png MTC3Webredesign https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1444854451010-DM13WQZLBUZNTZSVEJ9A/image-asset.png MTC3Webredesign Eventbrite Plugin to List weekly rides. https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1452557712019-DXTXMK7NVTQMOPUX3QLC/image-asset.png MTC3Webredesign https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1433348847612-X9H0N0JT2QWYM74449IE/image-asset.jpeg MTC3Webredesign Major Taylor Chairman Shawn Conley http://www.ovetta-sampson.com/contact-ovetta daily 0.75 2026-03-10 https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/cc70559a-48aa-47ad-933b-c96e487ad5ee/IDEO%252BHead%252BShot_Ovetta.png Book Ovetta - Why Book Ovetta? More than 15,000+ professionals have benefitted from Ovetta’s AI Risk Management training, education and guidance. Millions more are currently using and engaging with intelligent systems built in colloaboration with Ovetta as a leading AI Product Design expert. Named by Business Insider as one of the top 15 in Enterprise AI, Ovetta has keynoted and presented at several Fortune 500 companies. With a proven track record of helping companies, teams and organizations successfully implement AI, Ovetta Sampson can help your business take advantage of the power of AI while minizing the risks it can pose to your company, customers and community. Please submit all speaking inquiries for engaging Ovetta for your next event to BBN Creative Management or call (202) 341-4062. If you’re interested in hiring Ovetta for a consulting engagment then please start here. https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/6c3e0caf-0a02-4074-aa23-23c241f77194/Logo+design+%281%29.jpg Book Ovetta - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1761762095426-ESMAXDBQTQ1Y0Y5VJB1Z/Testimonials+%282%29.jpg Book Ovetta https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1761762095717-40GIW3Z3KC7AQ8K7A5RQ/Testimonials+%281%29.jpg Book Ovetta https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1762137784489-X7HK12X5NVW7ECPMQ4J2/Testimonials+%283%29.jpg Book Ovetta https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1763002806221-VEB88VPV784DP0SYCRTC/Testimonials+%285%29.jpg Book Ovetta https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1773167680368-93D4RYXAN58CQ8QCXB6H/gettyimages-1923348578-1024x1024.jpeg Book Ovetta https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1773167767291-MZFH55SLPW8EB3B69IOV/1704938216352.jpg Book Ovetta https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1773167767298-WTCNJC8LC4NQXP4GTTSL/1748988179315.jpg Book Ovetta https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1773167768402-7MOKIM1U4D2MNM5DXLA4/download-3.jpg Book Ovetta https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1773167825978-12OD55AM8UUHXKLT547Y/images-8.jpg Book Ovetta https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1773167823678-N26F70EFDU5HFP381YD7/images-4.jpg Book Ovetta http://www.ovetta-sampson.com/caretaker-mobile-app daily 0.75 2023-03-10 https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1444852424483-T4GMC6T36D0E27HPVD6G/caretaker-set1.jpg Caretaker Mobile App https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1452808516362-XUPBFTUV4SWHD7F8AZAL/Screen+1.jpg Caretaker Mobile App - Caretaker App Home Page After sign in users would start here. They'd choose the person they'd like to check in with. https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1452808433631-YRX3I2K93QN20S6ZUGR0/Screen2.jpg Caretaker Mobile App - Select Wellness Check Needs User can check common needs including food, medication or errands. https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1452808433913-I9Q6IOUKTBDBMSZYCSEN/Single+Image+B+caretaker-set2.jpg Caretaker Mobile App - Pre-recorded Food Wellness Check App offers options for pre-set voice recording to be delivered to aging adult or input from user. https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1452808433927-O5PS83GS8DJQISS7NSSU/Single+Image+C+caretaker-set2.jpg Caretaker Mobile App - Wellness Check Delivery Method Users select how they want the outcome of the wellness check to be delivered to them..text, voice or e-mail or all three. https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1452808434226-ZCJ71U3P2SAX72CEQQVT/Single+Image+Response+A+caretaker-set3.jpg Caretaker Mobile App https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1452808434192-4I5CKZ6CPJX2N1TGBHNK/Single+Image+Respone+B+caretaker-set4.jpg Caretaker Mobile App - Wellness Check Feedback https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1452808434606-5UZ1MG76COEHVSZKLDVM/Single+Image+Response+Alert+caretaker-set4.jpg Caretaker Mobile App - Integrating Online Shopping https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1452808434537-OVKWBTYYIPA0N1ZFDHG8/Single+Image+Response+List+caretaker-set4.jpg Caretaker Mobile App https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1452808434898-OYPJB8CP53F97Y8REE0R/Single+Image+Shop+Google+Express+caretaker-set5.jpg Caretaker Mobile App https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1452808435026-RZKM6AEQNKV58JCQKFHH/Single+Image+Shop+Complete+caretaker-set5.jpg Caretaker Mobile App http://www.ovetta-sampson.com/kgsb-enrollment-project daily 0.75 2016-03-23 https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1444857244486-69UJOEO3JPRUXH1YGY3N/Screen+Shot+2015-10-14+at+1.06.31+PM.png KGSB Enrollment UX/Analytics Project https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1458756043716-JYATMWQOU36HIMAZMETM/image-asset.png KGSB Enrollment UX/Analytics Project The Adoption section in our HEART/GSM model focuses our content including website articles and social medial links to link to our program pages where prospective students fill out inquiry forms for enrollment.   https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1458754899340-QVQJK5S21KDTIU7E6MBJ/image-asset.png KGSB Enrollment UX/Analytics Project https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1444846063659-AVWDJ6MY9QYUOPFRQQTM/image-asset.png KGSB Enrollment UX/Analytics Project We created this "billboard," on our home page and tagged it with a specific URL to track how many website visitors landed on the program's landing page from this content. http://www.ovetta-sampson.com/the-making-of-magic daily 0.75 2016-03-22 https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1447973221493-RT60DSJAA8ECHWR6T45U/Screen+Shot+2015-11-19+at+3.47.51+PM.png The Making of Magic https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1447971947951-D9BY2R1D2Z9AFQ4XVCRI/image-asset.png The Making of Magic http://www.ovetta-sampson.com/wireframing-process daily 0.75 2016-01-12 https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1452555757530-HGUIWH73J9VPPBL2K3HN/Screen+Shot+2016-01-11+at+5.42.14+PM.png Wireframing Process - Original E-Commerce Product Page https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1452555681096-RHNAU6NJF9SJ392SHPHG/Screen+Shot+2016-01-11+at+5.34.52+PM.png Wireframing Process https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1452555705118-DDJ7XWMNE9MABSVQ8UNQ/Screen+Shot+2016-01-11+at+5.35.36+PM.png Wireframing Process https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1452555705054-XVQUF7P9N70H3TR8WYIS/Screen+Shot+2016-01-11+at+5.35.27+PM.png Wireframing Process https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1452556021512-Z7O3MGSM8JDNWHUCQUFH/Screen+Shot+2016-01-11+at+4.56.08+PM.png Wireframing Process - Tablet Version https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1452556952422-Q4CZSSK4PE0ENAHWSAPS/Screen+Shot+2016-01-11+at+5.35.36+PM.png Wireframing Process Mid-fold List Menu http://www.ovetta-sampson.com/htmlcss-1 daily 0.75 2016-08-24 https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1452624943594-LI3PK0JKNQSAKJUSG3Y3/photo-1425315283416-2acc50323ee6.jpg HTML/CSS https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1452640870829-7V08RGZI1XPJZOUU77HO/lucky7.jpg HTML/CSS http://www.ovetta-sampson.com/asset-search-jquery-code daily 0.75 2016-08-01 http://www.ovetta-sampson.com/practicepage daily 0.75 2016-08-01 http://www.ovetta-sampson.com/ovetta-sampsons-ux-resume daily 0.75 2016-06-29 http://www.ovetta-sampson.com/heartgsm-example daily 0.75 2016-06-07 https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1475261452073-MXBD6O1NCL40TOHZBRUL/Screen+Shot+2016-09-30+at+7.17.01+AM.png HEART/GSM Model https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1465263715729-MDRQCQVKVW8UE80UAH5X/image-asset.png HEART/GSM Model http://www.ovetta-sampson.com/stake-your-claim-ux-research-project daily 0.75 2017-12-08 https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1475346577812-GN1I1D27P2G2M5BKYUUS/SYC+Presentation+2.004.jpg Stake Your Claim UX Research Project https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1475346609768-N46J9DOUZXXCX4UC84I7/SYC+Presentation+2.003.jpg Stake Your Claim UX Research Project https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1475346820478-KPPR24GYAI8CIGBHSLN3/SYC+Presentation+2.003.jpg Stake Your Claim UX Research Project https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1475346810517-J5G7LVRW4SF833JXIKNL/SYC+Presentation+2.001.jpg Stake Your Claim UX Research Project https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1475347176442-E7OZKYW5Q0IFWKEVX25I/image-asset.jpeg Stake Your Claim UX Research Project CHANGE THIS..... https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1475347330595-4WR08EGYAMTS7CTD8GJI/image-asset.jpeg Stake Your Claim UX Research Project TO THIS... https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1475347398756-PZFQO910XSWGLSTPU2K0/SYC+Presentation+2.017.jpg Stake Your Claim UX Research Project https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1475347410079-WE0G7PC4XGXBKRKRYQW0/SYC+Presentation+2.018.jpg Stake Your Claim UX Research Project https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1475347422524-D66HYSN3D6ZHKMIHHEO3/SYC+Presentation+2.020.jpg Stake Your Claim UX Research Project https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1475347436898-5WSC2NFKI5XJI78362T3/SYC+Presentation+2.022.jpg Stake Your Claim UX Research Project https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1475348486479-5BZ9W4NWH8DCCZZ8VJPD/image-asset.jpeg Stake Your Claim UX Research Project https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1477410210331-JIQ9GK3DPU8OYM1IGPGS/image-asset.jpeg Stake Your Claim UX Research Project All investors said imagery was one of the most important aspects to real estate investing. https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1477410190252-9J0P4GTEUUYDDTK776A0/image-asset.jpeg Stake Your Claim UX Research Project Investors frequently complained about the dizzying number of websites they had to go through to get information they needed; especially city/county records. Many of these records the community land trusts readily have easy access to. https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1477410173397-32KDXFK1RHNM2B0ZPIIF/image-asset.jpeg Stake Your Claim UX Research Project Calculating cost of development versus return on investment was a key part of urban redevelopment planning for individual investors. https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1475348776812-MF0XLY621ZI7FHT5GAOV/image-asset.jpeg Stake Your Claim UX Research Project https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1475348523583-E25ECX1EGOP26D1L6U8E/image-asset.jpeg Stake Your Claim UX Research Project https://images.squarespace-cdn.com/content/v1/54f8b18fe4b05d8ff2c0ac75/1477409984603-7GHRKHP26G1SMQIG0P9V/image-asset.jpeg Stake Your Claim UX Research Project Expressing the need for calculating value and costs as well as ROI 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