My name is Ovetta Sampson and I solve problems.
I RESEARCH history, people, organizations, and tools to understand humans and how they interact with the world.
I LISTEN to people, customers, workers, execs, analysts, CEOs and janitors (my favorite).
I TRANSLATE quantitative and qualitative data into human-centric design.
I ANALYZE web, usability tests and user behavioral data.
Then I mix it all into a human-centered design black box and create actionable, results-oriented beautiful designs that enhance user experience and exceed business goals.
In my day job I "create positive impact through design," at this interesting design company called IDEO.
At night I fight crime. In tights. With a dog name Wilbur.
Other than that my life is pretty normal.
Just kidding. design research is all I do. I just do this. And I love this. So I guess I’m cool with just this.