Ovetta Sampson


Objective: Experienced Web and UX analyst, researcher and designer, with more than a decade experience in digital communication, seeking a product manager/user experience researcher/ UX strategist position at a company that recognizes the importance of user-experience design.

Work Experience
Communication Analyst, DePaul University                                                April 2013-Present

■      Sole UX designer and UX architect for the Driehaus College of Business digital properties which includes four web properties dozens of websites and more than 5,000 pages. I perform: web analytics, wireframing, prototyping, designing and content implementation for the college’s main four web properties and manage the other websites.

■      Manage web analytics for four website properties including quarterly and annual reports, content audits and data visualizations to communicate user engagement and interaction with websites and drive content decisions as well as product management for the websites. Developed several new product ideas based upon web usability analysis which boosted user engagement and enrollment.

■       Conduct usability testing, user research, and usability studies using various methodologies including surveys, ethnographic studies, data analysis, and interviewing and observations to inform design and content changes. Created automated content process and user research methods for college quarterly user research analytics reports and spearheaded an entire redesign and restructuring of the current main web properties as part of our responsive website redesign project.

■      Web Content Administrator/Trainer for the College where I assist, mentor and train 25 editors and writers who work on the SharePoint enterprise system for the college and manage all the digital design for their digital publications.

Freelance Digital Writer and Web Designer/Analyst and SEO Specialist        2008-2013

■      SEO writer/strategist for Cole-Palmer a large scale e-commerce website with more than $230 million in annual revenues and Blue Soda Promo, large-scale e-commerce website working closely with e-commerce director Tej Shah

■      Digital communication freelancer for various clients and agencies in Chicago and around the nation, including Creative Circle as well as Techweek Chicago and L.A. and several magazines around the country.

■      Managing editor of global magazine and freelance correspondent for the Christian Science Monitor

■      Designed and created websites on various platforms including Joomla, Squarespace, WordPress, Drupal and SharePoint for B2B and B2C clients

■      Blog writer, ghost writer and SEO writer and book author.

■      Project Manager of SEO projects including keyword research, selection and analytics.

Editorial Program Manager, Compassion International (Colorado Springs, Co.)       2004-2008

■      Project Manager and Head of Editorial for Marketing at internal ad agency Creative Blue managed the creation of all marketing communication for the global company including direct marketing content, online content, internal and external communications and direct to consumer communications.

■      Developed SEO strategy and pioneered website content strategy for global organization with more than $500 million in annual revenue.

■      Wrote company branding document still used today by its more than 26 global communication office staff.


M.S. Human Computer Interaction, DePaul University, Chicago, IL.                   2016
B.A. Journalism/Communication Truman State University, Kirksville Mo.,     1994


Proficient soup to nuts production of desktop, mobile and web applications, including: writing, editing, web analytics, as well as UX skills such as wireframing, prototyping, basic front-end development, building with HTML5, CSS, and JavaScript (jQuery). Proficient in Axure, Balsamiq, Google Analytics, Data analysis using R and R Studio, Tableau as well as Adobe Creative Suite (InDesign, PhotoShop etc.,). Familiar with Agile and Lean UX website and usability testing software such as Crazy Egg and design my own data visualizations using R.